WE DO SPECIAL MARKETS AND PROJECTS
CUBA
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GLOBAL FIELDWORLD has a special data collection division that operates in the island of Cuba. With 11 million residents and being an untapped consumer market, Cuba is an exploratory market. GFW have established field staff to handle all types of data collection. We cover the whole island of Cuba, ea: HABANA, HOLGIUN, VILLA CLARA, CAMAGUEY, LAS TUNAS, SANTA CLARA, GUANTANAMO, GRANMA, PINAR DEL RIO, SANTIGO DE CUBA and all cities in between. From expert guidance on crucial matters to strategic advice on important decisions, we are here to guide you through it all. We will provide you with a personalized attention. Contact us today and see how we can help. We mean data!
FIELD SPECIALISTS (FS)
A comprehensive approach to data collection
At GLOBAL FIELDWORLD, we provide a complete training in-house and in-field. FS's work in groups of 3 to 5. We constantly monitor for quality. Every project is so unique in its class, so each project will receive top quality briefing.
"Arepa Tast Test 2021"
THE SAMPLE DISTRIBUTION
Expert guidance every step of the way
Sample distribution is a very critical step in the success of any study, especially in Cuba. Knowing what cities and municipalities to include in the sample will be reflected in the outcome of the study.
Our Counsel & Advising team will put you in the right direction and guide you through every step of the decision-making process.
"Cuban Field Crew"
METHODOLOGY
Putting you on the path of building
GLOBAL FIELDWORLD uses the best current methodology for the Cuban Market, based on the field experiences and the openness and trust bestow from the responding population.
The LF2FI or "location face two face Intercept" methodology, is the best way to gather information in Cuba. It can build a better and stable bench mark for consumer market data collection study.