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| Mr. Morvin Isidora – VP, Managing Director & Moderator |
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Morvin is a native of Curacao Netherlands Antilles and also a US citizen and have over 23 years of experience in the Hispanic and General consumer marketing research field with special emphasis in data collection, focus groups moderator domestic and international. Extensive experience in telephone (CATI) calls center and one-on-one interviewing. He is an expert in primary data collection using the latest infield technologies. He has conducted numerous research studies over the years covering the Caribbean, South America and the US. Morvin has traveled expensively to all of the Caribbean islands for research, South American countries and all top US Hispanic and General markets. He frequently conducts copy testing, advertising development, Awareness and trail studies, product development studies taste tests and more.
Previously, Morvin was a Field Director at the Strategy Research Corporation (presently Synovate) focused on South Central America, the US and Caribbean. At SRC, he became Director of Field Operations, managing an annual budget of $3.5 million dollars. Morvin received a BA in Hotel Administration and Marketing, and a degree in Hotel Management. He speaks English, Spanish, Dutch, Papiamento, Portuguese and some German.
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| Ms. Myrna DeJesus – North-South-Central America Research Director & Moderator |
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Ms. Myrna DeJesus has over 15 years of senior-level Strategic Planning and Market Research experience executing projects for multi-national corporations. Myrna has exceptional knowledge of trends and lifestyles choices within the U.S. market, including Hispanic, African-American and Asian segments. She has a solid background and thorough understanding of principles, foundations and application of research, marketing and advertising from both supplier and client prospective. Myrna has managed numerous large scale complex projects in South American and in the Caribbean. As an established Bilingual moderator, she is very much verse with the Hispanic and general market.
Myrna began her career in Market Research with prestigious organizations, such as Asesores, Inc. and John Bynum Research in Puerto Rico. She holds a Bachelor of Arts, Marketing, with Major in Psychology, Interamericana University,San Juan, Puerto Rico. She has participated in numerous seminars and events with AHAA, Internet Audience Bureau, SRI and Adcraft. |
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